| Questions | Answers |
|---|---|
| What would you suggest studying to better improve someone's knowledge in the field of casino data analytic and modeling practices? | This is my speciality and there's really not a lot of literature out there. Depends on what you're trying to get at but Ralph Thomas is way ahead of the curve. If you're new to it and are looking to start from the bottom, it's a lot tougher. I haven't read a lot of the books out there because I had on the job training but the one that I thought was best (and it's still really not that good) is this one |
| I've bookmarked the Ralph Thomas to read while reports are running. | |
| I'm experienced in Data, but still trying to fit the casino stuff into the analytics! | |
| I think I get you on the concept of 'feel'. Mostly because I've got a data mind and the sheer amount that is not data but behavior based is a bit overwhelming. And the sheer amount of compliance regulation is immense, especially in the different state markets. | 1.) Feel: You know a lot of times, to be quite frank we just don't have time to do meaningful analysis so you have to be comfortable with making an educated guess. For example, hotel occupancy in July was softer than expected. Rates for all of our competitors were dropping so they obviously were feeling the same thing. We weren't sure why but we knew it was Tuesday and the the next two weeks look bad. Anything you would do to try to affect occupancy that quickly (e.g., do hotel rate specials on expedia, send out a postcard, send out an email, etc.) is going to take a few days to get done. Do you have time to do a few days worth of analysis then sit around and figure out what it all means to the business? |
| What would, by these industry standards make someone 'qualified' to work in data marketing out here? | 2.) Qualifications: To get in at the entry level (e.g., analyst) we'd look for some sort of analysis training. If it's not through experience, something like a degree in stats or finance. If you wanted to work in marketing and we didn't have a business intelligence tool in place, you'd also need to know SQL and access. At a managerial level you'd need a few years of experience doing this kind of work and industry experience. |
| Expensive tech - what seems to be the industry standard for database and modeling? It seems like there is no standard, at all. | 3.) There's really no standard. Teradata had a lion's share of the market for a long time but most people are shying away from it as it's quite experience. You see more and more places using SAS now. But again, because of the expense, you also have a lot of places that just get the data out of the source system via SQL and dump it into excel and access. |
| Would you mind if I toss some private questions at you? | 4.) not at all but if it's something that others might be interested in, I'd prefer you ask here. |
| To dig into that, how much is planned strategy and how much is reactionary strategy, percentage wise? | Overall, it's probably 65% planned and 35% unplanned depending how dynamic a market you're working in. On the strip, you're dealing with longer timelines to get people in the door (e.g., you're planning a big concert that's going to take place in 9 months) so it's a little less reactionary vs. a local's market like a Stations casino or some smaller market where you have lots of competitors and people who come very, very frequently which causes business to be very volatile. But definitely, in every market I've worked in, the first thing you do in the morning is look at the previous day's performance and do a lot of talking and looking at reports to figure out if you're on the right track or if you need to change directions. |
| What are some of the challenges casinos are facing? In other words, what products or services would they definitely buy if someone developed them? | The biggest challenge with the casino business is that we rely solely on discretionary income and for the most part customers are still weary of spending too much since 2008. That and the expansion into new jurisdictions diluting supply. |
| With regards to your second question, what's the saying? You don't know what you don't know? There are various technologies I can think of that would really help us but they're generally expensive and as a business we don't really like to spend money on un-proven tech. | |
| Thanks. How does your business look in terms of nationality? For example, 85% North American, 8% European, 4% Japanese, etc? How typically how much does each demographic stay + spend on average? | At my particular casino it's easily 90% North American and 10% international with the 10% not gambling much. Usually here to sightsee or for a conference. Have never broken it out by country of origin but typical stay is 3 days and $100 per day in gambling which is a little on the low end for the strip. |
| Does that make you the stratosphere? | Sure. |
| My girlfriend and I are taking our first trip to Vegas together this winter. She's never visited, and the last time I was there, I was twelve. How can we make the most of our time while in the town? And, are there any tips/tricks you could give us for booking/dealing with our hotel? | Well, this is quite broad, and depends on a lot of things like your age, budget, tastes, etc. Give me more of that kind of stuff and I can help you. With regards to hotels, the first few weeks of December are the slowest of the year. Once you get to your hotel try this. |
| No matter if a person were cheating or just on an honest winning streak, around what amount of winnings would catch your eye/make you kick them out? | It's all relative depending on the casino, time, etc. At a place like Wynn, in the middle of the night on a random Tuesday,you're probably talking like $50K to catch your eye. At a shitty place in the middle of nowhere Mississippi, then it's probably $1K. |
| Every day is pick on Mississippi day on reddit. BTW I worked in Tunica, probably what you are talking about. | I also worked in MS before and no not talking about Tunica. |
| Would you say Tuesdays are the busiest times for a casino? | No, I would not. |
| What do you think of Vegas economy? Real estate market? Water supply issues? | Definitely rebounding (economy and real estate). Water is definitely an issue. Las Vegans are very selfish so nothing will really get done until it's probably too late or SUPER expensive. |
| Las Vegans. Lol. I read that as this. | I have a vegan buddy that is moving to town and I never thought of the spelling until he mentioned it. |
| Las Vegans? Seriously? | What's better? |
| What is the best 'degen' story you got? | I worked at Wynn when Andy Beal played the corporation. albeit I wasn't directly involved in host particular game. |
| How did you get where you are today and what is the pay like? Any advice for those who aspire to be like you? | Started from the bottom ($10.14/hr) and just worked my way up. Advice: Just be a sponge and be flexible. Work any shift, any days off, and be prepared to relocate fairly often. |
| How hard would I ravage Lily Adams star JV point guard ? | > Link to www.marketmenot.com |
| Link to www.marketmenot.com. | I'm making some assumptions regarding your question because you have the grammar of a 3-year-old, but I think 0.1 newtons. |
| How did you become a marketing exec in las Vegas? What steps did you take and what is your education background? | I started off very entry level ($10/hr) when I was 21 and worked my way up, finishing undergrad (political science) and graduate school (hotel management) along the way. |
| How many people have you completely busted? How many people have you thrown out of their homes? How many marriages have you ended? Do choosy moms really choose JIF? | 1.) Meaning money wise? If so, 8233. 2.) 2338 3.) I did go out with a chick that was living with her boyfriend (unbeknownst to me) and he later found out. |
| No. It's all marketing propaganda. | |
| Hi Sam, local Las "Vegan" here, worked in several casinos and went to UNLV. What are the rules for marketing toward locals, vs. targeting tourists? What's the priority at your casino, and are they usually thought of by marketing as together, or as two very separate and distinguishable groups? | Definitely very separate as LV locals are notoriously price sensitive. I.e., they go to whoever gives them the biggest offers in direct mail. Since we're on the strip, we choose not to play in that kind of marketing war with the Stations of the world. |
| What's the most violent thing you have witnessed in the casino? | Honestly I don't even remember having even seen a punch thrown and I've been doing this for 18 years. Besides watching it after the fact on camera, of course. |
| Can I make my own rules for black jack if I bring enough cash? | We will certainly have a discussion with you. |
| Can you recommend any promotions that might give me a gambling advantage? | Look for aggressive point multipliers at casinos that allow you to earn bonus points on good video poker pay tables or electronic roulette. |
| Questions | Answers |
|---|---|
| Two questions, actually! Completely unrelated: 1) What's the weirdest conversation you've had with a gambler in recent memory? 2) Have you ever advised a first time gambler / someone who isn't quite sure of the rules..on let's say, the blackjack table? | I've had guests tell great stories of there experiences with "working girls" as we call them. |
| All the time...most guests do not know how to play...that is actually part of the dealers job description...helping/advising guests how to play the games | |
| Any asshole celebrity stories? | I've meet an enormous amount of pro-athletes...I have nothing bad to say about them. Second hand celebrity stories...tons. J-Lo is a notorious stiff...Ben Afflack, Barkley, Rodman...nothing but great things. |
| I heard Beyonce was beyond rude...stiffed a cocktail waitress at the Wynn It is common knowledge among dealers that Jordan and Tiger do NOT tip. | |
| I took a cab ride in Vegas, cabbie told me that Scottie Pippen is known as "No tipping Pippen". | I haven't heard anything about Pippen...maybe it is b/c Pippen doesn't play the tables and when I refer to someone as a stiff it is about them not tipping dealers...not necessarily how they treat waiters, waitresses, etc etc. |
| What's the most money someone won in your table? Or lost? What are the skills required to be a dealer? | I dealt to one person who lost 1 million playing craps the night the Giants beat the Patriots in the Super Bowl...the first time. The most...I've seen a 100k winner...I am mostly in dice, so I never dealt and supervised baccarat, which is the game that gets all of the BIG action...I mean BIG play. People with multi-million credit limits, Royalty, etc etc...skills required by a dealer is simply just one who is talkative, gregarious, outgoing. |
| Have you ever seen the move Casino? | Yes...my grandfather and his siblings actually worked in Vegas at that time...so much money was made...by everyone. |
| Thats pretty cool. | My fathers Aunt said DeNiro's character was god awfully ugly and Sharon Stone's character was gorgeous...I had an accounting professor who was on the Gaming commission at the time they put Tony Spilatro (Pesci's character) in the black book. |
| Is there any reason you would NOT let someone play? | Card counters are not allowed to play blackjack, but can play the others such as roulette, craps, and bacc. If one becomes too intoxicated, that may be a reason to "back them off" If a player becomes aggressive is another reason, but the previous two reasons, intoxication and aggressiveness are subjective and dependent on the player. |
| Forgive me for not knowing this, but how do you know if someone is counting cards? | Very easy actually...it is all about how they bet and play...one does not necessarily know how to count to catch a card counter...in order for someone to be profitable at counting, they must have a large "bet spread" for instance a minimum bet of say $25 and a maximum of $500...one indication is if a person is betting: 25, 25, 50, 75, 500...that may be a sign...how one plays is another indication. |
| I know you don't make the rules, but it's such bullshit. They literally kick people out for using their brain to play a game. | Yes and no...I see it from both sides...the advantage for a card counter is actually very small...it brings the advantage to slightly over 1%..so really it's a grind...and not automatic. A positive count for the player is also a positive count for the dealer. There have been times I've dabbled...got a 20 and the dealer pulls a 21. |
| Has anyone ever come into the casino in a disguise that had previously been 86ed for card counting? | Not that I know of...I've never caught anyone like that...a good documentary about card counting is: HolyRollers |
| What gives the player the advantage is that the dealer is more likely to bust. And a 1-2% advantage is exactly what the casino's normal advantage over players who play basic strategy is. So for a counter to have that allows them to always be profitable in the long run. It's simple math. | Yes...but it is a grind. It is not the romantic thing that I think people think it is. In the long run, absolutely a good counter will be profitable...but that counter will have put in a lot of hours and experience a lot of swings. |
| Thanks for doing this AMA. Your proof pic is a bit blurry, but I think I'm looking at a Cosmopolitan ID card there. If so, could you let me know a bit about the comp structure at the Cosmopolitan? I usually play blackjack, at $1000 per hand. What can I expect for my kind of play? | Yes my proof is blurry and yes it's from the Cosmopolitan...for the comp structure I'll refer you to a co-worker, a host...I'll PM you his info later tonight, early Sunday morning...when you say $1000k a hand...I hope it means $1000 k a hand at least every hand. |
| Biggest tip you've gotten? | In one night my crap table, which consists of 4 dealers made approximately 12k...my tips are usually accumulated throughout a night v. one big hand-in. |
| Has the casino you worked at ever done "shady business"? i.e. ripping off people, beating them? | No beatings...they do not have to resort to "shady business" 1. all of the games have an advantage built in...most people now a days just come to party and not necessarily to "make money" very few people, I mean very few actually give themselves a fighting chance. They are just there to let loose and party. One practice some of the casinos have picked up which I do not like, but people still play is paying the 12 crap in the field double instead of the traditional triple...and playing blackjacks 6-5 instead of 3-2. |
| Are there any casinos left in LV that let dealers keep their own tips? In other words, a 'go for your own' house, rather than pooled tips? | Yes...very few...Hooters and Silverton...If I wasn't getting out of the business, I would attempt to work at Silverton...I've talked to numerous "old timers" and of course goin for your own is far superior. I actually heard a co-worker describe recently working at the Silverton as making "score" as better than sex. |
| The current structure of "pooling" tips is the reason I went back to school 5 yrs ago and I'm getting out now. | |
| What are the best and worst bets at the casino? | The slot machines are terrible, the carnival games, such as Let it Ride, Three Card Poker are terrible...the best table game is baccarat, then craps (if played correctly) |
| What is the biggest, "No no," in a casino? | Really touching any of the staff and the cards on a table and if someone reaches in the rack or towards it, even joking...they will get thrown out. |
| What are your favorite restaurants in Vegas? | Romas on Spring Mtn...I've eaten at Hot 'n' Juicy Crawfish but was very intoxicated so I do not remember if I liked it or not. Lindo Michoacan on Trop is okay...I used to eat Ricardo's a lot on flamingo and decatur...on the strip...the Wynn and the Cosmopolitan buffet is awesome...Comme Ca is very good, Holsteins has a great beer selection as does Freaken Frogs across from UNLV on Maryland. |
| Cool, thanks. I was in Vegas last week and had no idea where to eat. Fortunately we got lucky with some Italian restaurant at the Cosmopolitan. I'll remember your picks for next time. | Yea you probably ate at Scarpetta...I didn't mention it b/c I haven't eaten there yet. |
| What are the telltale signs of someone who's counting cards? | An irregular, large bet spread and play. Splitting tens against a bust card with an enormous bet, and nothing but tens and aces show is a great indicator. When someone takes insurance on a dealer's Ace with a bad hand but a lrge bet is another. |
| What about splitting tens against a bust card with a normal bet? I love doing this at low limit tables. | I normally wouldn't b/c you have a 20 and most likely will not improve your hand, but there are situations that say it is the play. |
| How many people ACTUALLY cheat? | It actually happens more than you think...they do it in teams now-a-days...sometimes even the dealer is in on it...heres one |
| Whats the cleverest one you've seen. | The cards at some casinos had a slight pattern that were barely noticeable and only when the cards were turned a certain way. Apparently some players from Asia recognized this, deposited a large amount of money in the casino bank and told the casino they wanted to play baccarat. They also stipulated they would only play if the dealer turned the cards a certain way before exposing the card...once the dealer did this one time through the deck...all of the cards were able to be read from the back...it is very confusing unless someone understands how baccarat is played. |
| Are you trained to catch a cheater? | As a supervisor I took a class that taught some techniques and what to look for...what really prevents cheats is the fact that camaras are ubiquitous...and the dealers are taught "game protection" that prevents cheats. For instance in craps always making sure when the person shooting the dice always hit the back wall, the dice leave the shooters hand simultaneously, and both dice are airborne, in addition to the stick person always having his/her eyes on the dice. |
| I thought Baccarat cards were only used once. | Normally yes...but I think they requested the same deck be used...yes this should've sent off a flag. |
| Shit, missed this ama.. I have some real questions here.. | Fire away...I have about 20 mins b/f I leave for work. |
| Approximately 4 guys? | Yea there was a group of guys together...it was about 3 yrs ago when I was dealing to them...cannot remember if it was 4 or 5 of them...but one of the guys did claim he lost about $2500. |
| Thanks for all this, by the way. | No I am kind've a hard ass when I floor craps, so I nip shit in the but...only on video |
| How much do you make playing us rubes at poker after your shift ends? Man, gotta leave when the dealers pull up for happy hour, but you're so fun to drink with! | I haven't played poker seriously in over two yrs...I've been finishing up my degree so I haven't had the time to invest. |
| Poker dealers are notorious for being loose. | |
| What game do I have the best chance at winning? | Baccarat then craps, in craps the way to play is a pass or don't pass bet with full odds...then a come bet or don't come bet again with full odds |
| Do you gamble? | A little...all the bars in Vegas have machines at the counter...I'll put anywhere from $20 to $100 in...get free drinks and sometimes free food. |
| Do you have any experience with anyone having incredible/unbelievable luck and you're convinced that he/she isn't cheating? | Actually pretty recently...some guy just got incredibly hot in blackjack and won about 90k...which was a lot compared to his normal play. |
| I honestly think I know these guys. Was it the week of CES? | It was around that time, in January. |
| You ever been a dealer in the WSOP? | No that's poker...I am a table games dealer, well supervisor now |
| Biggest tip you've ever gotten? Favorite casino game? Most someone has ever won at your table? | Throughout a night I've made into the thousands Favorite game is craps Most won-over 100k. |
| How can card counting considered cheating? Isnt that a major dick move from the casino? "Oh you can't use your brains, you'll have to be dumb and lucky." | It's not considered cheating, that is why one would not get into trouble for doing it...the only response the casino has is to refuse service *not allow you to play bj. |
| What's your stance/opinion on that Phil Ivey casino incident? Context: Link to www.thestar.com | That was the same scam I spoke of earlier...with the card backs having a design issue...in my opinion, as long as no devices were used...it was the fault of the casino and the casino should take the hit...they were negligent. IMHO. |
| Do some dealers cheat? I know its harsh in Vegas, but what about more easy places like Cruise liners etc? | Cheat for who? Dealers work on tips, more so than waitresses. So they are not gonna cheat so the player loses. |
| I just spent a weekend at Las Vegas [first time] with a client who curiously only played slots [to the level he got comp'd regularly]. It was a surreal experience. However since it looks like there will be repeat visits, it got me wondering: what would be the best way to go about learning a table game like blackjack and the best way to teach my [Jpn] client/friend? | Ask the dealer...it is part of there job to help. |
| How much does the casino spend in card decks per day or month or whatever the period would be? How many decks is that? What about dice? Edit: corrected Swype mistake from Reddit Mobile. | That I do not know. |
| How often do they replace dice? | 8 hrs. |
| You get new dice every 8 hours? What do you do with the old ones? | Some casinos sell them...others not sure. |
| Have you even been to the tunica casinos? If not, what have you heard about them? | My grandfather always liked goin to Mississippi. |
| What is the highest amount of dough you've ever seen anyone lose? | 1 million. |
| Holy shit... How pissed was he? | He gets pissed when he loses... I've dealt and floored his games numerous times... He's pretty cool other than that. |
| What is your favorite non-cassino game to play, such as board games and video games? | I love to play cards...euchre, all forms of rummy, knock, skat, spades...as for video games I pretty much only play Madden. |
| How rich is he? do you know what he does? I cant imagine losing a milly...even if i was rich. Whats the point?...i doubt he does it for the money. Maybe the rush? | He's a professional gambler. |
| Obviously not professional enough, eh? ;-) | I wouldn't go that far...people lose, even pros. He doesn't play craps professionally...but he is a professional gambler. |
| How much money does the casino have at any point inside the building ? | It depends on the chips in play...differs from casino to casino. |
| By law a casino has to have enough money in hand to cover every bet in play on its floor, correct? | Not sure what the exact percentage is...but it is stricter than our banking system, lol. |
| Ever hear of Steve Forte? | No but I work with his son John. |
| Damn... To someone like me, He is royality. I'd pay good money to watch him shuffle.. Sounds weird, but its true. | I'll ask John about it tonight. |
| 1st, huge fan of your work, I love anything to do with chance or cards. 2nd, what is a good amount of money to bring into a casino? I've been making a Vegas fund and I need to know when I need to actually go. | It depends on the amt of money you'd like to bet...usually around a couple thousand should be okay. |
| I've had guests tell great stories of there experiences with "working girls" as we call them. All the time...most guests do not know how to play...that is actually part of the dealers job description...helping/advising guests how to play the games | One story was when approximately 4 guys were sharing a room...one of the guys got nearly blackout drunk, brought a worker upstairs to the room, he was so drunk, he passed out and the working girl made off with thousands of dollars. |
| That's the most hilariously sad story i've ever heard...thanks for the answers! | Your welcome...another was when a guy was in with his wife...he picked up a girl at the table when his wife was elsewhere...he attempted to bring the girl to the room...on his way his wife happened to be waiting at their room door...when they got there the working girl kept walking(apparently with payment) that was a 2nd hand story but I definitely believe it. |
| Keep going! | Lol...one guy had a terrible bite on his bicep...I asked him what happened...he told me he brought a girl upstairs...she began to pleasure him orally...he looked down and she had her hands in his pocket pants which were around his ankles looking for money...he went to grab her...she bit his arm and ran away. |
| Have u ever stacked a deck | Never...not necessary...the casinos do not need to "stack the deck" the games are in their favor |
| Baccarat then craps, in craps the way to play is a pass or don't pass bet with full odds...then a come bet or don't come bet again with full odds | wizardofodds |
| No that's poker...I am a table games dealer, well supervisor now | It's a good way to get experience I've heard for those with little time dealing poker and want to get an in. |
| Throughout a night I've made into the thousands Favorite game is craps Most won-over 100k. | I split my tips with every dealer working that day, so If I make a score, it doesn't matter...that's part of the reason I stopped dealing. |
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